State Farm - With the Assist

Basketball fans know Caitlin Clark for sinking deep three-pointers “from the logo.” This work tapped into that insight by creating a world where life becomes easier for Caitlin with a State Farm logo beneath her feet. Jake from State Farm paints the brand’s iconic logo everywhere she goes, making tasks – from opening a pickle jar to reading the eye-doctor bottom line – achievable “from the logo.” The spot turns a true basketball insight into a playful, human, relatable collaboration that makes State Farm’s support feel effortless.