Nike - Sixth Sense

“Unleash Your Sixth Sense” for Nike lacrosse was an integrated campaign. A common theme emerged that reflected a state of intuitive awareness cultivated by lacrosse players as their skills develop. Whether it is running reps until you have dreams of carving up defenses, having eyes in the back of your head to dodge out of a trailing stick check, forging a non-verbal, ESP-style bond to feed a teammate a no-look assist, or faking low and going top-cheddar, to make an all-American goalie look like a rookie – you have a sixth sense.