Lay's - Golden Memories

In 2022, we helped launch Lay’s new tagline “Stay Golden” with a Super Bowl spot starring Paul Rudd and Seth Rogen. In it, the guys share fond memories together like their road trip in ’97, the time they stumbled into a turf war and even when Seth fell in love with a ghost… that he would go on to marry. It’s a wild trip down memory lane, but no matter what the guys Stay Golden because Lay’s was there.