KFC - The Colonel Lived So We Could Chicken

This wasn’t just a campaign—it marked the start of KFC’s Kentucky Fried Comeback. First, an activation called “The Colonel Ain’t Smiling” signaled change was coming. Then came “Obsession”, a brand platform spot celebrating Colonel Sanders’ unrelenting pursuit of bold flavor. Finally, a contest called “The Colonel’s Secrets” challenged fans to find 11 secrets hidden in the film.