Airheads - Skip Ads

• Brand Campaign
• Social
• Strategy

Everybody loves the skip ad function in digital video content. To make people love the skip ad function even more, we transformed the skip button that you see on pre-roll ads into something that brings a little more play to the Internet. “Skip Ad” videos at first seem like normal pre-roll ads. But the Airheads loving characters in each video hit the Airheads Skip Button and begin to skip — literally.