RAM – #RamWillTowThat
Instead of buying a pricey commercial, Ram leveraged the conversation around other Super Bowl ads to announce the new Ram Heavy Duty best-in-class towing. How it worked: Immediately after a brand’s commercial aired, Ram released a real-time social video towing whatever product was featured in the ad. If it was advertised, Ram would tow it!
The immediacy and relevance of the campaign crushed industry benchmarks with an engagement rate of 5.5%, the highest in Ram’s history.