Nike Lacrosse – Six Sense

THE NIKE HUARACHE 6 GIVES ATHLETES MORE THAN INCREDIBLE ON FIELD PERFORMANCE. IT UNLEASHES A SIXTH SENSE.

The goal of this spot was to position Nike as the brand leader in lacrosse, America’s fastest growing team sport. We tapped current lax players and coaches across the country to help uncover a unique strategic insight: cutting-edge performance cleats enable athletes to Unleash a Sixth Sense.