Mars – Skittles Pox
WE TURNED A CANDY CONFECTION INTO AN INFECTIOUS DISEASE. AND PEOPLE LOVED IT.
“Skittles Pox” helped Skittles overtake Twizzlers to become the number one selling confection in the U.S.
According to research, “Pox” stands as one of Mars Inc.’s highest ranking ads ever. Because of its national success, Mars used the ad in all of its global markets. “Pox” has been running for 3 years and is still airing today.